The British Library’s newly opened exhibition Propaganda: Power and Persuasion includes a number of exhibits relating to Asian and African Studies, one of which is a series of postcards dating from World War II based on an episode from the famous Persian epic the Shahnameh, or ‘Book of Kings.’
The postcards on display in the current exhibition use the myth of the tyrant Zahhak in an attempt at rendering anti-German propaganda more relevant to Iranian cultural sensibilities. The Iranian scholar Mojtaba Minovi (1903 -1976) was working for the BBC Persian service during World War II, editing the pro-Allied newspaper Ruzgar-i Naw. When asked for advice on an effective propaganda campaign for Iran, he suggested using stories and imagery from the Shahnameh (see Wynn, p. 4) to appeal to the Iranian people. Minovi’s advice was taken and the images were created in 1942 by Kimon Evan Marengo (1904-1988), known by the sobriquet Kem, a prolific creator of propaganda cartoons for the British during the war.
See more at: http://britishlibrary.typepad.co.uk/asian-and-african/2013/05/the-shahnameh-as-propaganda-for-world-war-ii.html#sthash.WFwYcWGy.dpuf
Though Iran was officially neutral when war broke out in 1939, many Iranians were sympathetic towards Germany which, they hoped, might liberate them from years of British and Russian oppression. An increasing German presence combined with British concern for continued supplies of Iranian oil led to Operation Countenance, an Allied invasion launched on 25 August 1941. As a result Reza Shah was deposed and replaced by his son Mohammad Reza Pahlavi. Iran was forced to abandon its neutral position though it did not actually declare war against Germany until September 1943. From 1941 onwards, British propaganda, published by the Ministry of Information (MOI), played a crucial role. Favouring a cultural approach, the MOI produced items such as the Shāhnāmah cartoons by the artist Kem (see our post ‘The Shahnameh as propaganda for World War II’) and the magazine Rūzgār-i naw, or The New Age which was published quarterly in Persian between 1941 and 1946.
See more at: http://britishlibrary.typepad.co.uk/asian-and-african/2014/05/the-new-age-ruzgar-i-naw-world-war-ii-cultural-propaganda-in-persian-.html#sthash.Uv1CLfDf.dpuf