The British Library’s newly opened exhibition Propaganda: Power and Persuasion includes a number of exhibits relating to Asian and African Studies, one of which is a series of postcards dating from World War II based on an episode from the famous Persian epic the Shahnameh, or ‘Book of Kings.’
The postcards on display in the current exhibition use the myth of the tyrant Zahhak in an attempt at rendering anti-German propaganda more relevant to Iranian cultural sensibilities. The Iranian scholar Mojtaba Minovi (1903 -1976) was working for the BBC Persian service during World War II, editing the pro-Allied newspaper Ruzgar-i Naw. When asked for advice on an effective propaganda campaign for Iran, he suggested using stories and imagery from the Shahnameh (see Wynn, p. 4) to appeal to the Iranian people. Minovi’s advice was taken and the images were created in 1942 by Kimon Evan Marengo (1904-1988), known by the sobriquet Kem, a prolific creator of propaganda cartoons for the British during the war.
See more at: http://britishlibrary.typepad.co.uk/asian-and-african/2013/05/the-shahnameh-as-propaganda-for-world-war-ii.html#sthash.WFwYcWGy.dpuf